TTF Haute Joaillerie
TTF High Jewellery (TTF Haute Joaillerie) is a Chinese high-jewellery house founded in 2002. Renowned for its fusion of cultural heritage and innovation, TTF draws deep inspiration from the aesthetics of Chinese Song dynasty and the artistry of traditional jade carving.
Design objective
Create an engaging, immersive digital experience that combines cultural depth with modern sophistication. The design should centre on elegant product presentation and seamless navigation, expressed through a minimal, timeless aesthetic.
My role
I worked with TTF’s marketing and research team to deliver the design and prototype for both the desktop and mobile versions of the website. The Chinese version is complete and undergoing usability testing. The English and French texts are now in the process of translation.
Colours and fonts
Home page
Sub pages
Interactive elements
Site structure
Thank you for your attention.