Hi, I’m Michelle.

I’m a multidisciplinary designer with 15 years of experience in digital and graphic design, now specialising in UX/UI. After completing a professional diploma from the UX Design Institute, I transitioned into product design with a strong focus on user-centred solutions.

I work fluently with Figma and Adobe Creative Suite, and bring a strong foundation in visual hierarchy, layout, colour theory, and typography. I have hands-on experience with key UX practices, including competitor research, affinity diagrams, user flows, wireframing, prototyping, and usability testing. I particularly enjoy collaborating with developers and product managers to ensure that solutions are both user-focused and technically feasible.

Over the years, I’ve had the opportunity to work with fantastic brands such as GQ, Condé Nast Traveller, The Camping and Caravanning Club, TTF Jewellery, SUAVON, MINI, Printemps, Greenpeace, and Dubai Airports. With experience across China, the UK, and the Middle East, I draw inspiration from diverse cultural perspectives and bring them into visually refined, user-centred designs that connect with people.

In addition to UX/UI, my broader background in branding, social media, print design, and video editing makes me a versatile contributor, capable of supporting cross-functional initiatives.