Hey, I’m Michelle.

I’m a multidisciplinary designer with a background in digital and graphic design. After completing a Professional Diploma in UX Design, I broadened my practice to combine creative design with user-centred thinking — designing engaging brand experiences that inspire connection, build engagement, and drive conversion.

I bring strong visual creativity and hands-on expertise across digital, print, branding, motion, and social media. My process blends storytelling, marketing strategy, and UX principles, ensuring every design decision supports both audience engagement and business goals.

I’m fluent in Figma and Adobe Creative Suite, with working knowledge of Webflow, HTML/CSS, and digital optimisation. I stay proactive in learning emerging practices such as AI-assisted design, data visualisation, and accessibility standards. My broader background in branding, social media, print, and video enables me to collaborate effectively across disciplines.

Having worked across the UK, Middle East, and China, I bring a cross-cultural perspective shaped by diverse creative influences. Throughout my career, I’ve collaborated with brands including GQ, Condé Nast Traveller, The Camping and Caravanning Club, TTF Jewellery, MINI, Printemps, Greenpeace, and Dubai Airports — translating ideas into cohesive campaigns and branded experiences that are both creative and commercially effective.